Market Coverage OS · SYDIAI Accelerator

RouteIQ™
— AI-Powered Market Coverage Intelligence.

Transforming Static PJPs into Intelligent Market Coverage Decisions. routeiq.ai converts internal signals (SFA, Outlet Master, Sales History, Visit Logs, PJP Structure, FOS Mapping) plus external signals (Google Geo Intelligence, Commercial Density, Catchment Signals, Accessibility, Competitive Intensity) into intelligent PJPs that deliver right coverage, right frequency and right productivity.

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  • 20–30%Reduction in travel leakage
  • 10–20%Improvement in productive calls
  • +12.6%Increase in total outlets covered
RouteIQ™ · Proven at scale

From static PJPs to intelligent,
market coverage..

RouteIQ™ replaces static, manually-built Permanent Journey Plans with AI-optimized beats — right outlet, right route, right frequency — delivering measurable productivity and cost-to-serve improvements.

-30%
Travel Leakage
20–30% range across deployments
+20%
Productive Calls
10–20% improvement
+12.6%
Outlets Covered
Total reach expansion
-11.6%
Cost-to-Serve / Call
Per-call cost reduction

Trusted by enterprise leaders

BRAND
CUSTOMER
ENTERPRISE
PARTNER
SOC 2 · ISO 27001
Google Geo Intelligence
Field-Tested at Scale
RouteIQ™ · Coverage Intelligence

Three optimization lenses turn field signals into right coverage.

Right Outlet • Right Route • Right Frequency — the three optimization levers powering intelligent PJPs.

Right Outlet 01 · Outlet

Right Outlet · Focus on what matters

AI identifies the best outlets to focus on through catchment and commercial density scoring — high-potential outlets prioritized for field sales, low-productivity outlets de-prioritized.

Right Route 02 · Route

Right Route · Eliminate travel waste

Optimized beats redesigned to eliminate route overlaps and minimize unnecessary travel distance and time — maximum efficiency, minimum mileage.

Right Frequency 03 · Frequency

Right Frequency · Match cadence to demand

AI-led visit frequencies tailored to actual outlet demand — preventing under-serving high-potential outlets and over-serving low-productivity outlets.

FMCG & Dairy

FMCG & Dairy (e.g. Heritage)

Daily milk/dairy route productivity uplift through AI-led catchment scoring and beat optimization.

+18.3%
High-potential Coverage
↑14.2%
Calls/Day
₹12.4
Cost / Call (↓11.6%)
  • +18.3% increase in high-potential outlet coverage
  • Daily milk/dairy route productivity uplift
  • Higher productive calls/day (18.7, ↑14.2%)
  • Lower cost-to-serve ₹12.4/call (↓11.6%)
Coverage Flow · 5-Step Orchestration

From static planning to data-driven coverage.

End-to-End Orchestration Flow — from data ingestion to measurable impact in five governed steps.

  1. 01
    Ingest

    Data Ingestion

    Consolidate internal SFA, historical sales and external spatial APIs into one decision-grade dataset.

    • SFA + Outlet Master + Sales History
    • Google Geo + density + catchment
  2. 02
    Process

    AI Processing & Intelligence

    Geo, outlet potential and frequency optimization — three AI lenses applied in parallel.

    • Catchment & density scoring
    • Frequency & potential modeling
  3. 03
    Plan

    Intelligent PJPs & Routes

    Optimized beats and frequencies generated via Beat Optimization and Simulation Studios.

    • Beat Optimization Studio
    • Simulation Studio
  4. 04
    Govern

    Approval & Governance

    Role-based access, audit trail, version control and full transparency on every beat change.

    • Role-based approvals
    • Audit trail & versioning
  5. 05
    Execute

    Execution & Impact

    Real-time field execution monitoring with measurable outcomes — calls, kilometers, cost-to-serve.

    • Real-time field monitoring
    • Measurable outcome tracking
12,846 outlets
Live deployments across FMCG, Dairy and urban retail — 2,145 high-potential outlets prioritized.
See the full journey
From the SYDIAI journal

Ideas, playbooks & deep-dives on RouteIQ™

Real lessons from the front lines of field sales productivity — written by the practitioners replacing static PJPs with AI-led market coverage at scale.

Visit the SYDIAI journal